The identity of a website page, which is displayed by most browsers in the address bar, is called a url, which stands for Uniform Resource Locator. By default WordPress urls look similar to this: http://websitesessex.co.uk/?p=123, obviously you would have your own domain name. When search engines rank pages of a site they take notice of many factors – and most people believe that the url is an important factor, and so an SEO friendly url is essential. Even if you are not a believer in the importance of the url for SEO purposes, the default WordPress url is not very memorable for your users. [Read more…]