One of the most frequently overlooked SEO factors is page load speed. There are loads of things that can be done to improve that, but clearly one of the easiest is to make your files smaller. Whilst actually using smaller files is the right thing to do, compressing the files can be done very simply by using the file .htaccess for compression.
The identity of a website page, which is displayed by most browsers in the address bar, is called a url, which stands for Uniform Resource Locator. By default WordPress urls look similar to this: http://websitesessex.co.uk/?p=123, obviously you would have your own domain name. When search engines rank pages of a site they take notice of many factors – and most people believe that the url is an important factor, and so an SEO friendly url is essential. Even if you are not a believer in the importance of the url for SEO purposes, the default WordPress url is not very memorable for your users. [Read more…]
What if you want multiple home pages on your genesis theme? Obviously, you only get one real home page but what if you want a page that looks like a home page, and is recognised by search engines for each town in the geographical area that you cover, or perhaps your have more than one outlet and you want multiple home pages to allow a “home page” for each of your shops. Either way WordPress has the perfect way to acheive this, and Genesis makes it even easier. [Read more…]