When you have a new Genesis installation the footer has credits that promote Genesis, and you may want your own footer. So you will want to customise the Genesis footer: here are a couple of ways to achieve this. [Read more…]
You will have seen branded urls: ow.ly, bit.ly, Goo.gl, Tinyurl, ift.tt and lots of others. URL Shorteners that transform long, unwieldy, spammy-looking web page addresses into smaller and more social media friendly links.
As well as making the links shorter, a link shortening service can be used to understand the number of clicks that your links receive – particularly if you are curating content and so pointing your readers to content that is not on your website that cannot be assessed with site based analytics.
However, using a commercial link shortening service like the ones above, is an advertisement for the link shortening service. So, if you are going to the effort of producing or curating content to share, why would you want to give someone else some of the attention? [Read more…]
The history of SEO is littered with website owners trying to use nefarious means to convince search engines that their website should rank highly. The search engines spot these tricks, amend their algorithms to combat the tricks, there is a bit of a social media storm for a while, and then we all try to think up different tricks. [Read more…]